In today's rapidly evolving economic climate, home improvement and concrete coating businesses are facing an alarming rise in marketing costs, particularly in lead generation.
On the Contractor Click Podcast, we dive into the current state of the industry, explore the underlying causes of these escalating costs, and share actionable strategies to help businesses navigate through these tumultuous times.
One of the primary factors contributing to the uneven rise in marketing costs is the shifting dynamics of competition and migration. As people move from higher-cost, higher-tax states to those with lower living costs, they bring new entrepreneurial energy and business ventures. This migration has led to fluctuating marketing expenses, with densely populated zones feeling the brunt of these changes.
What can concrete coatings contractors do to get more leads, book more estimates and sell more jobs in 2024? If you're in the home improvement industry, it's time to take action!